It sounds childish, but it goes to show the impact the NFL has on this country. Anybody that uses the term Super Bowl in advertisements can be subject to litigation by the NFL for copyright infringement. That means any mom and pop shop or local bar can be sued for inviting people to come to their place for the Super Bowl. If you look around the city there are a number of places doing that. They probably don’t even realize they are breaking the law.
I am doing an appearance for “The Big Game” at Fifth Avenue in Royal Oak for 971 The Ticket this Sunday. I am allowed to say that. If I said hey gang meet me at Fifth Avenue for the Super Bowl cause I just want to hang out with you, then that is fine. But if I say it as a member of the bar or restaurant I cannot say it.
That’s because millions of dollars are on the line here. If you advertise with the NFL then you want the most bang for your buck. An ad is costing $3.5 million for one televised spot. That’s a lot of dough and I suppose I would want to protect my investment. If the rest of the world were like the NFL we would have some pretty stupid terms in our vocabulary.
For instance the World Series would be The Global Baseball game. The Stanley Cup Finals would be called The Final Series Hockeytown only watches when the Wings are in it. And the Indianapolis 500 would be called The Open wheel race we all used to watch.
The Super Bowl is such a huge event. I’ve been to about seven of them and I often sit in the press box and say to myself “here is a football game jammed inside a week of advertisement and wheeling and dealing.” The game seems secondary when you are at it. There are ads and color all around. And they stop the game every five minutes for commercial breaks and time outs.
But I watch every year and much of America watches. The NFL has a great stranglehold on us and it is our passion.
I will admit that I love the Super Bowl. I just hate the Big Game.